Thanks for stopping by and reading more about me. The basics are...I live in Durban with my wonderful husband, Daniel. I love Durban and believe it's undergoing a shift in creativity and momentum... our little city is going places!
If you would like the slightly more detailed novel or life story then read on, it isn’t short, but I hope you enjoy it!
I am a Creative Consultant, specialising in creative business development. I often get quizzical looks about what that actually means. Well... I work on a myriad of creative projects for various independent clients and brands, ranging from styling shoots to designing blogs, arranging press features, social media management and business planning. Each day I am amazed at what this job title lends itself to! Above all, I love helping people to shape and develop their creative businesses.
I started off working in marketing, but yearned for a career in fashion. My first handmade business took off in 2004, creating bespoke accessories for local boutiques. At night I crafted and by day I worked at an agency. Many hours of midnight oil were burnt, but it all paid off!
In 2006 I got the exciting, albeit nerve-wracking opportunity to move to London. I packed up my life, waved our beautiful country goodbye and headed towards my dream. My lucky big city break did appear (phew) and I was hired by Burberry, one of the top luxury fashion brands in the world. My accessory design experience lead me to their footwear department, where I worked with a team of the finest footwear specialist in the industry. My days were full of Italian leather, buckles, zips, and beautiful shoes!
In 2008 I started Cupcake Couture a new accessory, blogging and craft adventure, whilst still working at Mr Price. Why the name Cupcake Couture? Glad you asked... well I have travelled to many faraway lands and made a point of indulging in cupcakes around the world – they were impossible to resist! Cupcakes from Magnolia Bakery in New York, Hummingbird in London along with many more icing clad cakes lead to my inspiration.
In 2011 I felt uninspired by my day job and with the allure of creative offers, I decided to spread my wings and take on Cupcake Couture full time. My understanding of the South African creative market lead to my advice being very valuable to fellow creatives and so the consulting side grew and grew. I will always be a crafter at heart, but my personal creating comes second to helping others shape and build the business they dream of. I still get crafty and mostly work on making corsages for weddings. I am also an I heart Market veteran and take part in this amazing market whenever I get the chance. Last year, I added styling lecturer and writer (for the House and Leisure), to my creative repertoire.
I have been so blessed in all I have undertaken whilst working under the name Cupcake Couture, from press features in local magazines to international opportunities, but a shift was needed. I now work under my own name - Nadia van der Mescht. The name Cupcake Couture limited how my business was perceived - whereas now I have the freedom to fit into many varied roles!