Where did the Cupcakes go?

















If you haven't noticed that things have changed around here - well, then I am worried about you....time for glasses perhaps?  I started Cupcake Couture in 2009 on a whim.  I decided to do I heart Market - also on a whim and needed a name in order to sign up.  At the time I really loved cupcakes (I still do) and as you know I had made a point of sampling cake the world over!  I thought it would be a fun name and added the couture part to hint towards the handmade element.  What ended up sprouting from said whim was a career change and a bunch of dreams coming true, but I didn't know what was still to come...  

As things change they need to evolve too and so for quite a while I mulled over the idea of a name change.  I felt that the name, although well-known no longer covered what my business was about, but what a bold leap it would be to change!  Three years of Cupcake Couture, magazine features, people calling me by the name instead of Nadia...the list goes on.  So... I thought and thought and thought and wondered and chatted to family and friends and then I wondered some more.  Through the course of last year I had received an email that basically demanded I give up the name due to another business wanting to use it.  The email was not well received and threw me into even more turmoil.  I thought - who would pick a name that was already spoken for?  All seemed to point towards the need for a change. I couldn't help but ponder even more even after I resolved the name issue.  I kept on thinking of a new name until one day I thought - I have a name...my name!  Ha...simple really and so I put the wheels in motion for a very big change.

I enlisted the help of the talented Fathima from Happiness Is and through exceptional patience and care she assisted me in designing a new logo and tah dah...here we are!  Fathima is part of my team when working with clients on branding and I found it useful taking on the role of the client, for a change. Thank you Fathima and thank you, darling readers for always being here to listen and support me!



I am really happy with the new direction and look of my blog and brand.  I feel that now my business can represent all the varied things I offer creatively!  

New Branding & Packaging Items:
Knot & Bow Tags / Stickers:  I love these!
m.studio Tape and Thank You Stamp:  Both fit in perfectly with the branding.

Thanks for sharing in this rather long story and I hope you like the new look!

20 comments :

  1. Congrats on your beautiful new look Nadia - wishing you much success in lucky 2013! V x

    ReplyDelete
  2. Eek! Doing grown up things! The new branding looks lovely, Nadia.

    ReplyDelete
  3. It all looks so lovely! So relieved to see someone else undertake the daring Blog Name Change. I still need to change my domain, so I'm only half way there. Good luck for the future and may your business continue to flourish x

    ReplyDelete
  4. Congrats Nadia. The new direction is one you were definitely destined for, and I think the name change is perfect. It's an evolution to a more 'grown-up' brand that you've handled beautifully. And a shout-out to Fathima, who is definitely a talent to watch. Her work is beautiful, and she is incredibly professional and easy to work with.

    ReplyDelete
  5. Your new look and namesake are fabulous and the other cupcake will be mere crumbs in no time ;)
    wishing you much success and happiness xox

    ReplyDelete
  6. Gorgeous branding Nadia! Congrats!

    ReplyDelete
  7. Looks beuatiful Nads. Well donex

    ReplyDelete
  8. Well done Nads, looks beautifulxx

    ReplyDelete
  9. It all came together wonderfully after lots of pondering, well done friend. x

    ReplyDelete
  10. Thanks La and thanks for listening to those 'ponders' x

    ReplyDelete
  11. Thanks Carla and thanks for your comment! :-) x

    ReplyDelete
  12. Thank you Rentia! Another thanks for stopping by my blog and leaving a comment! x

    ReplyDelete
  13. Hi Nikki - Thanks so much for your comment and for your kind words! x

    ReplyDelete
  14. Hi Sam! Thanks so much for your lovely comment! Yip - Fathima is rather awesome! x

    ReplyDelete
  15. Thanks Robynne! I know - it is a scary thing, but a good thing too! Thanks for the kind words and best of luck with your changes too! Sure London is welcoming you! x

    ReplyDelete
  16. Thanks so much! Trying to be grown up - ha ha! x

    ReplyDelete
  17. Thanks for the comment and kind words Vicki! Loads of love and luck for you too! x

    ReplyDelete
  18. achichiaffair2/04/2013

    Looks fab ! I totally love it! xx

    ReplyDelete
  19. Caley Rosenberg2/04/2013

    AMAZEBALLS!! Absolutely love it x

    ReplyDelete

Nadia van der Mescht All rights reserved © Blog Milk Powered by Blogger